RESEARCH & DEVELOPMENT
Our process begins with our team diving into research on the account’s market.
Here, we look at the local and national markets to learn as much as we can
about the product or service at hand. Reviewing consumer reports, market trends,
and customer surveys allow us to pinpoint the right demographics.
Our team uses online research, data,
and personal company information to
discover the best marketing objective for the ad campaign.
Our team decides what the first campaign’s message should focus on. Here is where each story is created, making the campaign come to life.
Working with the creative team, we craft ideas for how the campaign should be represented visually and audibly.
MEDIA PLANNING & BUYING
Using the analytical data, we create a strategic
media plan that focuses on the
company’s targeted audience.
MONITOR AND REPORTING
Analyzing the website’s data and
campaign reports for remarketing.